What is this one strategy?   One simple thing… Landing pages.  NOT the merchants sales page.

What is landing page?  A landing page is a single page on your website that your traffic is sent to upon clicking on your ad or any other sort of contextual link that leads to this sort of page.

The point of this kind of page is to have outgoing links to the merchant web pages through your affiliate links. It’s sole purpose is to promote the respective merchants’ products through your affiliate links to earn a commission.

Landing pages are useful in many ways. Through testing, I have found a simple landing page can boost my sales by conversions 20% or even more. This is because you can use your landing page to take out all of the guess work for the visitor. If you can answer a question for the visitor, without them having to leave your landing page to do more research, you are more likely to convert that person to a sale.

Usually there are two types of landing pages. One being a testimonial type landing page (be very careful with these-new laws in place), the second (and more popular) being a review type landing page.

In this article some of the key components of a review type landing pages that can explode your affiliate sales if optimized correctly.

A good headline is essential on any landing page. A good headline will list a major benefit of the product(s) you are promoting. This gets the attention of the visitor and tells them whether it is worth their time to stay on your page or not.  Will it solve their problem.

Headline Example:
‘Discover How You Can Add 30-50 Yards of Laser Guided Precision to Your Golf Stroke’

Through testing  I have found that landing pages that target and review 3 to 7 products converted  better than promoting 1,2 or more than 7 products.  3 to 7 products keeps your visitor focused.  Adding any more products can confuse your visitor causing them to leave your site forever.  Less products does not give your visitor enough of a choice and they are more likely to have to do more research (off of your page) to find the best solution.

Brief product descriptions allow you to outline each products pros and cons. If you can Identify a certain con that your visitor is searching for in the products you are promoting, your sales can go crazy.

Some people are visual learners. Giving these visitors a visual representation of your review can drastically increase the click through rate. Also these images are good to break up the monotony of text on your landing pages.

Images should be linked to the merchants sites as prospective buyers often expect these images to take them to the site in which they can obtain the product or service.

Exit points are simply links to the merchants sites that contain your affiliate ID. You should have multiple and blatant exit points so the buyer does not have to search to find the link.

You can include exit points on images, call to action statements, as well as other things on your landing page. The main goal is to make these extremely visible.

A well constructed landing page can drastically improve conversions and boost sales. If you expect to construct an attractive landing page, I suggest either becoming fluent in HTML and/or purchasing an html editor such as Macromedia Dreamweave or outsourcing.

These products are quite expensive, but have a large array of features that you can use to virtually achieve any look or feature on your page.

There’s also a great FREE HTML editor over at NVU.  This is nearly as good as anything you could pay for, so if you’re strapped on cash, grab that.

Your landing page need not look like it cost a millions dollars, but rather clean simple and functional.  Too many graphics, glitter, animation and obvious sales pushing jargon will send the prospect somewhere else – quickly!

Remember you get 3-5 seconds to catch their attention.  So you had better let them know that you have the solution to  solve their problem right away.

Technorati Tags: affiliate, landing page, review, sales, traffic

well gotta go.

It will probably be a couple more weeks before I am back. I’ll tell ya about then.

P.S.
Hot DAMN I am making money (right now, nothing to right home about) my websites are starting to rank in google and they are getting good traffic (not stellar yet, but very, very good consistent growth traffic.

FINALLY!!!

Technorati Tags: internet marketing

It’s not often when a system comes out and proves so many people dead wrong.  Alex Goad, Brian Johnson, and Jared Croslow have launched their much awaited Auto Content Cash system, …and this may be by far, the most intriguing product to hit the market in a while…

Auto Content Cash

The fact is, Google has been cleverly disguising a dirty little secret they’d hoped no one would notice.  Something so big that would it would simply kill sites as big as Digg and even Google’s very own Youtube if they suddenly changed their “policy”…

A sort of unclose-able loophole Google has permanently exposed itself to… and ironically, with websites it actually owns…  The very same loophole Google is using to push their favorite sites to the top of their search engine has now been exposed and exploited allowing those who know how, to generate an incredible passive income – easily and quickly…

———————————-
And the Weird thing is…
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Google will absolutely love you for doing it…  But it gets even better.  What if I told you that Alex, Brian, and Jared have figured out a way to *automate* the whole process…  A completely hands-off formula where you let their secret tools do 95% of the work for you (and it continues day in and day out)…

Here’s the basic core of the ACC System:

Step 1: Spend 35-50 minutes setting up one of these automated niche sites following their exact step-by-step formula and using their proprietary automation tools…

Step 2:  Never touch it again.

Step 3: Watch it shoot to the top of Google for your “money keywords” and gain even more rankings and authority as the days and months pass…

Step 4:  Rinse and repeat, continually building a huge portfolio of passive income streams with the “secret” kind of websites that Google simply can’t and won’t resist (or else they’d have to question the very existence of some of their most profitable websites)…

This is the kind of once in a blue moon, breakthrough that doesn’t come often and I highly suggest that if you’re not making at least $300 a day online, then you check this out right now:

Auto Content Cash

PS – I took a look inside and the training course is massive.  I honestly thought I might have been navigating through a $2K or higher level training course.  But, when they told me how little they were charging for it my jaw dropped to the floor… and then I bought it!

You definitely don’t want to miss out on this one…  Here’s the link again:

Auto Content Cash

To Your Extreme Success!!

Got a lot of sites not making money? Before you sell them try Brian Johnson’s other product
Auto Content Cash .  This will show you what to do to get those sites in shape and making you money.

Technorati Tags: domains, expired

Technorati Tags: free lead generation, internet lead generation, internet marketing, Lead, lead generation, List Building, traffic, traffic generation

Don’t get bitten by this business “snake” mistake

by

Recommended Resources

Technorati Tags: business success

It’s got lots of choices for you and even eco flowers!!!.

Go take a look!

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Google Makes Facebook Pages a Higher Priority for Businesses

Google Gets Biggest Missing Piece in Real-Time Search Puzzle

Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others, and these real-time results are often featured prominently on the first page of search results for the hottest queries.

Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).  Any Facebook update (from regular user profiles) can be shared publicly, so I wonder why these aren’t being pulled. Results from Twitter and other places aren’t only from branded sources.

This seems to indicate that brands should be getting a good amount of play for Facebook appearances in Google’s real-time search results, and possibly in the real-time search results in general (due to Facebook’s huge user-base). Right now, Facebook isn’t dominating the results, but that is bound to change with it being the largest (by far) social network on the web.

A lot of brands who don’t have Facebook pages in place are likely going to consider this a new reason to create one. Here are some tips for making a good one and promoting it.

This should also lead to Facebook Pages getting more fans, due to the increased exposure. Beware, however, that running a promotion on your Facebook Page may cost you ten thousand dollars, because Facebook’s policy guidelines indicate that you must get written approval from a Facebook account rep. In order to get one of those, you must spend that much in advertising, according to Eric Eldon of Inside Facebook.

Now Google’s real-time search results include (as listed by Sullivan) Facebook, MySpace, Twiter, Google Buzz, FriendFeed, Jaiku, Identi.ca, TwitArmy, Google News links, Google Blog Search links, new web pages, and freshly updated pages. At this point, Google generally only shows the real-time results for newsy/trending topics.

Technorati Tags: business, facebook, Google, Keywords, my space, search engine, seo, twitter

Whether you’re doing business online or offline, you’ve undoubtedly heard of Donald Trump. If you’re into direct response marketing, chances are you’ve probably heard of Dan Kennedy too. What do they have in common? Dan Kennedy likes to name drop “Trump” wherever possible to add third party credibility to himself.

If there is a way to refer to Trump in books, newsletters, or even at seminars, Kennedy finds a way to do it. IIRC, that includes having Ivanka Trump and former Apprentice contestants appear at Kennedy events. What Kennedy has cleverly done is associated his name with “Trump” without paying a fortune in licensing fees to do so. This is indirect brand building that implies “Kennedy = Trump.” Trump’s celebrity builds Kennedy’s brand whether or not The Donald wants to help.

Many properties and goods now have the Trump name affixed to them because the owners of such have paid for the right to use the Trump name. In contrast, Dan Kennedy has paid next to nothing.

This may be a good marketing tactic if you can pull it off without getting a cease-and-desist notice from the lawyer of the celebrity or other public figure whose name you are using to promote your business. That’s a big “if.”

However, there is also the risk of tarnishing your brand by associating yourself with the wrong celebrity or public figure. Here are a few related examples.

Right now, Donald Trump is fighting in bankruptcy court trying to retain a 10% stake in the Trump Casinos in Atlantic City. Trump claims that his name on the casinos are worth that amount of equity. However, Carl Icahn and other creditors argue that the “Trump” name is worth little, nothing, or even has a negative value. After all, if “Trump” meant something as a brand, why are the casinos going into bankruptcy repeatedly? It remains to be seen who will win this battle but the point being made by Icahn has some appeal.

Branding something “Trump” doesn’t make it a success. In fact, a Mexican luxury condo development project that licensed the Trump name recently imploded, leading to lawsuits from unhappy people who paid for homes that will never be built. Trump claims that as the licensee he isn’t responsible for the failure…but it is his name/brand associated with the abandoned construction.

Although he may be laughing all of the way to the bank, brand tarnishing is something else that Dan Kennedy should have learned from Donald Trump. When Kennedy sold/licensed many of his ventures to others over the last few years, he gave up at least some control over how his name has been used in those ventures. For example, there have been questionable sales and marketing practices used in Internet sales pages and emails to promote certain “Kennedy” events. Hidden terms, misleading pricing, and other nonsense.

Giving Kennedy the benefit of the doubt, one could assume that the purchasers/licensees of his business ventures did these things without his permission. But it doesn’t matter. It is Dan Kennedy’s name that suffers.

Whether you’re tying yourself to a particular celebrity to elevate your business’ status or thinking about selling your company to someone who will retain the right to use your name, consider the cases of Trump and Kennedy. If you lose your good name, how will you ever recover it?

Technorati Tags: branding, business, dan kennedy, dondal trump